BC Escooter is an electric scooter and electric bike repair company with a call-and-pickup based customer process.
Being a startup brand, BC Escooter aimed to become the go to choice for local scooter repairs inquiries through building brand trust and legitimacy. Establishing brand authority within a competitive niche was a challenge. Many existing repair companies dominated google search inquiries making client acquisition a challenge.
D33 created a strong logo and branding surrounding the service offered
A custom website was designed and built to capture inbound leads
A blogging system was created for consistent content creation to optimize local SEO performance
E-commerce functionality was added to funnel SEO results into sales.
Website was continually optimized to funnel organic traffic to repair services and sales
Monthly visitors
Monthly visitors
Daily visitors
Daily inquiries
in first 6 months
* Statistics are rounded numbers
from July 2023 -> July 2024
Our work for BCE started by creating a logo that encapsulates the core service behind BCE.
Our branding work established font, visual style, colours, and visual identity moving forward.
D33’s initial task was to create a user-friendly website that would allow customers to book repair services online.
This website was straightforward, focusing primarily on enabling a pickup service where customers could request scooter repairs.
Using Typeform, a clear sales funnel was created to allow users to easily book a repair appointment.
Through a robust blogging system, our team created consistent blog posts for BCE through statistic driven keyword research. High volume and low competition keywords were targeted with one blog post per month regarding various different topics about electric scooter and electric bike repair services.
BCE began to see website organic traffic increase after 3 months. 12 Months in, BCE runs a majority of its business through attracting around 2000 weekly visitors organically without spending anything on Google Ads.
As BC Escooter’s business grew, so did their needs. BCE recognized the potential to expand into sales through e-commerce. D33 helped transform the simple service-focused website into a full-fledged e-commerce platform on Shopify.
This allowed BC Escooter to sell scooters and e-bikes directly though their site. The transition to an e-commerce model market a significant milestone, enabling BC Escooter to diversify its revenue streams.
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